Jewelers Mutual® and First Connect: Unlocking Growth Through Seamless Agent Access
Independent insurance agents are under more pressure than ever to deliver speed, simplicity, and same-day results. According to First Connect’s 2025 State of the Industry Report, 80% of agents report increased customer expectations around quoting and binding speed, and nearly 60% say that more than half of their clients now expect same-day quotes and policy issuance.
Meeting those expectations requires more than competitive products; it requires removing friction at every step of the agent journey. That shared belief is what brought First Connect and Jewelers Mutual® together to leverage technology in a way that directly translates into growth.
In May 2025, we partnered to implement Effortless Carrier Login powered by single sign-on (sso) on the First Connect platform. The results show that seamless access leads to higher engagement, stronger adoption, and measurable premium growth.
A Shared Focus on Innovation and Agent Enablement
Jewelers Mutual is a leading specialty insurance provider dedicated to protecting jewelry, watches, and businesses that power the jewelry industry. With more than 110 years of expertise, the company has evolved far beyond traditional coverage, delivering innovative solutions that leverage cutting-edge technology, predictive analytics, and forecasting to help jewelry businesses modernize, manage risk, and stay in step with changing consumer expectations.
First Connect initially welcomed Jewelers Mutual to our marketplace in 2023, giving independent agents access to their specialized jewelry insurance products. After early success, both teams saw an opportunity to go further, not by adding complexity, but by simplifying how agents access and engage with their products.
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The Objective: Increase Engagement Across the Access-to-Bind Funnel
Together, First Connect and Jewelers Mutual aligned on a clear goal: increase agent engagement and production by optimizing the access-to-bind experience.
Success would be measured across three core metrics:
- Agent access requests
- Policy count
- Average Monthly New Business Premium
To achieve this, we focused on a single principle: agents write faster and write more when friction is removed.
The Solution: Effortless Carrier Login Powered by SSO
One of First Connect’s most impactful technology solutions is Effortless Carrier Login, powered by single sign-on (SSO). This integration allows agents to move seamlessly from the First Connect platform into a carrier’s portal without managing additional credentials, passwords, or manual logins.
Every extra step costs time, and time costs opportunity.
Recognizing the value of this streamlined experience, Jewelers Mutual leaned into SSO integration as a way to unlock more consistent agent activity and quoting behavior. The work was completed in May 2025, and the new capability was launched shortly thereafter in the First Connect Carrier Store.
The Impact: Faster Access, Higher Engagement, Measurable Growth
The launch of Effortless Carrier Login delivered immediate and sustained results across all three target metrics.
Access Requests
Following SSO implementation, average monthly access requests increased by 32% over the next seven months. This growth clearly reflected agent preference for carriers that make it easier to get started quickly and eliminate unnecessary friction.
Policy Count
With faster access came higher quoting activity. Policy counts increased by nearly 50% after the SSO launch.
Premium Growth
Perhaps most impactful, average monthly new business premium production increased by 116% following the implementation of Effortless Carrier Login. By simplifying access, agents were able to quote more efficiently and convert activity into meaningful premium growth.
Why It Matters
Today’s independent agents don’t just want better tools, they expect them. Speed, simplicity, and seamless workflows are no longer differentiators; they’re requirements.
The collaboration between First Connect and Jewelers Mutual shows that the most direct path to growth is relentlessly removing friction from the agent experience. By turning a manual login step into an instant, seamless process, we streamlined the access-to-bind funnel and empowered agents to write the right policies faster.
This case study demonstrates how tech-forward carriers can maximize their potential on the First Connect marketplace by prioritizing agent efficiency, accelerating engagement, and enabling scalable, sustainable growth.
The Path Forward
The collaboration between First Connect and Jewelers Mutual illustrates how thoughtful technological investments, like seamless SSO integration, can drive measurable engagement, adoption, and premium growth. By prioritizing agent speed and simplifying the access-to-bind experience, tech-forward carriers can unlock scalable, long-term results on the First Connect marketplace.
Learn more about how First Connect can help your organization growth through smart distribution and seamless technology. Contact us here to start a conversation.
