The Carrier-Agent Relationship Is Evolving. Here’s What to Know.
The relationship between carriers and agents is shifting—fast. As customer expectations change and technology reshapes how business gets done, both sides are being challenged to rethink how they work together.
In a new Carrier Management feature, First Connect CEO Aviad Pinkovezky shares his perspective on what’s changing, why it matters, and how forward-thinking carriers are reimagining the way they engage with agents. Drawing on First Connect’s unique position at the intersection of these two groups, the piece offers a practical, market-informed look at what successful collaboration will require moving forward.
- Agents aren’t going away – despite the rise of DTC models, agents remain critical, especially in complex lines.
- Friction is costly – carriers with agent-friendly experiences attract higher-performing partners and better business.
- Partnerships > transactions – carriers who treat agents as strategic partners, not just sales channels, are better positioned for long-term growth.
First Connect Staff
